Become a Marketing Analyst
Gain foundational data skills applicable to marketing. Collect and analyze data, model marketing scenarios, and communicate your findings with Excel, Tableau, Google Analytics, and Data Studio.
ESTIMATED TIME 3 Months
At 5 hrs/week
ENROLL BY August 14, 2019
Get access to classroom immediately on enrollment
What You Will Learn
Introduction to Marketing Analytics
In this program, you’ll learn foundational data skills, gain an in-depth understanding of Google Analytics and marketing analytics. You’ll learn to analyze data and build models with Excel, Data Studio, and create informative data visualizations with Tableau.
4 months to complete
Introduction to Data Analysis
Learn how to use statistics and visuals to find and communicate insights. Develop Excel skills to manipulate, analyze, and visualize data in a spreadsheet. Build Excel models to analyze possible business outcomes.
INTERPRET A DATA VISUALIZATIONANALYZE SURVEY DATA
Learn to apply design and visualization principles to create impactful data visualizations, build data dashboards, and tell stories with data.
STORYTELLING WITH DATABUILD DATA DASHBOARDS
In this course you’ll acquire in-depth knowledge of Google Analytics, as you learn to use advanced reporting techniques, analyze and optimize results, build fluency with Data Studio, and produce actionable insights that power significant business growth.
ADVANCED DISPLAYS, SEGMENTS & VIEWSNAVIGATING, REPORTS, & DASHBOARDS
In this course you will learn about a wide range of marketing and business metrics, and how to evaluate the growth and health of your marketing efforts.
CRAFTING AN ANALYTIC BRIEFCREATE A CAMPAIGN REPORT
NEED TO PREPARE?
You will need a Gmail account to use Google Analytics and Data Studio.
spent on digital marketing in U.S.
Learn with the best
Brad is a marketing executive who has led teams of top marketers at top companies; Lynda.com, TMZ, LegalZoom, and LinkedIn. He has extensive experience from every angle, from marketing strategy and user experience to social media, paid media, and SEO.
DATA SCIENTIST AT NERD WALLET
Josh has been sharing his passion for data for nearly a decade at all levels of university, and as Lead Data Science Instructor at Galvanize. He’s used data science for work ranging from cancer research to process automation.
Dana is an electrical engineer with a Masters in Computer Science from Georgia Tech. Her work experience includes software development for embedded systems in the Automotive Group at Motorola, where she was awarded a patent for an onboard operating system.
Mat is a former physicist, research neuroscientist, and data scientist. He did his PhD and Postdoctoral Fellowship at the University of California, Berkeley.